Saturday, March 31, 2012

In response to Alex Purdy...

Do you think the local movement will continue to grow and the nationally owned stores will have to change tactics to entice customers?
Do you think it is possible to have a whole community go local and stop buying from out of town owned companies?

I agree with the first question because i think a buy local movement once it hits the national scale will entice buyers to follow the buy local trend, therefore large corporations will need to adapt to buy locally in order to survive in the market. I certainly believe that it is possible for a community to eliminate any purchases that are non-local but i do not think it is anywhere in our near future. Too many businesses survive in this recession because they can import cheaper items opposed to locally producing them.

Tuesday, March 27, 2012

NBA ALL-STAR WEEKEND


I was watching the NBA All-Star Game just a little while ago and realized how much branding the NBA is able to do each game for all players. Players are allowed to select which ever shoes they want to wear but everything other than that must be Official NBA Gear. from headbands to socks, all appearal must be official to NBA qualifications. I find it amazing how easily they are able to brand each and every player.

Do you know of any other large corporations who are able to accomplish this same task so simply?

Thursday, March 22, 2012

target marketing

I saw a great example of target marketing yesterday when i was watching TV. An advertisement came on for make-up and it showed Beyonce (a very attractive african american woman) using a shade of make-up specific to her skin color. the advertisement was clearly promoting this line of make-up to African American females who want to be stunning like the star they see before their eyes.

Do you think this type of racial target marketing is useful to companies or do you think people see it as a bad thing to isolate races?

Monday, March 19, 2012

In response to chris beland...

Does anyone know how bad the ski resorts were hurt this year? Does anyone else have similar stories about over preparing?

I have a lot of friends who work at ski resorts and this year many of them got laid off or extremely less hours to their name because of all of the struggles in the industry. in return this lack of jobs made them struggle financially in terms of surviving on their own wages while at school.

Saturday, February 18, 2012

NCAA advertising




While watching many college athletic events on television i realized that the conferences on at the time find as many ways to put ads up as they can. These commercials are usually full of beautiful campuses and students succeeding in a number of different fields and can sometimes come off as corny or cheap. Considering the fact that most athletic programs do not gain money for their respective schools, do you think these cheesy advertisments are needed or is it a spot where maybe the schools can save a bit of money to invest in new and more exciting promotions?

response to kristen rankin

Have you noticed these new types of advertising on Facebook? Would you be more likely to react to an advertisement and use a product or go to a place that you know your friends have been to?

I have noticed these new types of advertisments but I don't feel that these ads will effect my surfing of the web. I get upset with all the adveretisements on social media networks already so anything new i don't think will affect me. I take word of mouth into consideration heavily because i trust my friends' opinions but when it is on some web page I tend to not trust it as much. I'm not sure why, I guess i just feel that there is more room for lies then if I am told face to face.

I think internet advertisements annoy us all, is there any new ways to promote on social media with out this annoyance?

Saturday, February 4, 2012

Response to Georgianne

I believe that clients will return to products that they have used in the past and have found value in, do you?

I feel that this statement is very true, I have bought numerous products before that i disliked or that have broke on me and now when i see these items I immediately turn the other direction. I also find this to be true when the "product" in question in a service. many people find their favorite restaurant or bar and go there repeatedly for the service they enjoy.

We all attend places we enjoy to be at, have you ever gone back to a place where you weren't happy with the product or service and why?