Wednesday, January 25, 2012

Response to Tanya

Is there a line between self promotion and being too cocky to employers?

I used to think there was a line that was very thin between promoting yourself to employers and then just being straight cocky or arrogant. after attending a guest speaker last semester who spoke on seperating yourself from competition and job interviews and applications i now truly believe the more cocky the better. the argument made was that each person who wants this job has pros and cons, essentially the employer will give the job to the person best fit and with the least amount of cons. portraying yourself in an arrogant light is frowned upon in society but in the business world it shows that you are ready to take on the challenges presented to you and your company.

Put yourself in the employers shoes for a job of your choosing, explain the job description and give the top 3 qualities you are looking for and why.

I am the Product

Think of yourself as a "product". Describe the other 3 P's of the marketing mix -- that is, how will you market yourself to a potential employer.

I feel this idea is very similar as to when i was applying for colleges fresh out of high school. in that case i was the product and needed to market myself to schools so they would accept me and want my attendence at their school.
My "place" was shown by my community service hours and the connections i had made through my travels and studies. i could provide this college with recognition in all the future places i travel, work, etc...
My "promotion" was obviously my GPA, past experiences, and all other aspects that came from the awkward part of the applications where you basically brag and boast about yourself to the admissions office.
Finally, my "price" was what i could give back to the schools. they were going to invest in someone they saw potential in to succeed after schooling and donate back to the university. they want the brightest high school graduates possible so that they can later make money back from donations.

For those people who have had to apply for jobs, what similarities or differences have you seen between job and college application processes and which do you find more challenging/why?

1st Blog

What is the difference, in your opinion (don’t look up definitions) between marketing, advertising, and propaganda?

I see marketing as a large idea of how to get a product out to the public, almost like an overview of the whole process. I see advertising as a smaller function of the overall marketing idea and propaganda as a refined section of advertising. propaganda is a specific type of advertising, much like how advertising is a more specific type of marketing in general.

Do you feel that propaganda is always a bad thing to consumerws or can it be beneficial?