I was watching the NBA All-Star Game just a little while ago and realized how much branding the NBA is able to do each game for all players. Players are allowed to select which ever shoes they want to wear but everything other than that must be Official NBA Gear. from headbands to socks, all appearal must be official to NBA qualifications. I find it amazing how easily they are able to brand each and every player.
Do you know of any other large corporations who are able to accomplish this same task so simply?
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