I saw a great example of target marketing yesterday when i was watching TV. An advertisement came on for make-up and it showed Beyonce (a very attractive african american woman) using a shade of make-up specific to her skin color. the advertisement was clearly promoting this line of make-up to African American females who want to be stunning like the star they see before their eyes.
Do you think this type of racial target marketing is useful to companies or do you think people see it as a bad thing to isolate races?
No comments:
Post a Comment